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Alaula - Light Of Dawn


Alaula is an Australian owned fashion studio, our brand is designed and manufactured in Australia, we also strive to source all our fabrics and products within Australia.

Alaula is fashion from dusk to dawn and dawn to dusk, we aim to create fashions that are worn all hours of every day.


Alaula only create a small run in each style and colour as we strive to keep our customers unique and individual.

Our formal range is very individual and we usually create only one design in each size

Alaula has been operating since the year 2000 and the owner has been designing and creating fashions for over 39 years.

Many years in the fashion industry has seen a lot of trial and error with the way a garment fits. We believe we are close to finding a near perfect fit, but also realise with so many shapes and sizes this will always be a focal point when creating our


Alaula has created 3 sizing ranges for women, please see our size chart as we realize the young  teens body shape is very different from the young adult women and the women who have started a family. We work constantly  towards our designs looking great on everyone.


Alaula also offers a Dressmaking and Alteration service. We can make your clothing piece from a photo, your own design or help you create your own unique style.

Alaula - "Dusk to Dawn" - Dreams are the seedlings of reality


"Dusk to Dawn" fashion for all hours, every day
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